(O) First H&M store in southern California Grade: B-
The Swedes sure have marketing and consumerism down right. I mean, almost everyone has at least one piece of IKEA furniture in their house. And now H&M (finally) opened its first store in Pasadena last Thursday to a crowd of consumers who camped out in eager anticipation. I had a free day earlier this week so I went to visit, figuring it would be less insane because it was a weekday. But the “H&M craze” was still in full swing and if you’re not willing to jostle others for a sweater or wait in line simply to go upstairs, then forget visiting for at least another month. And to those grabbing things off the racks in a mad frenzy, these are just clothes!